The idea behind the Mystery Box campaign was to increase and encourage user-generated content and increase overall page engagement. We collaborated with 2 influencers and posted the rules of the competition through their social media.
The participants had to cook a dish using a Diamond product, take a picture (with the empty packaging in the background), and post it on their Instagram stories – while tagging @diamondbestfoodslk and the influencer who’s feed they saw the post on. All participants were allowed a maximum of 2 entries per person.
In total, there were 41 entries. The number of people that participated was 30.